Jill, Sabryna, Megan, Parker and I decided to redo a marketing campaign for an existing company called Intermountain Golf Cars. Jill redesigned the logo and wrote the personas, Megan did the mock-up of the golf cart design, Parker shot the commercial and Sabryna designed the brochure and the actual golf cart materials we used for the student government golf cart.
Our Communication Objectives:
- Our product will help in creating and establishing a campus identity, and serve as a recruiting tool.
- When recruiting students, our product will establish credibility for the University.
- Our brand promises the best quality- when you see our logo you know you're getting the best.
The artifact I was responsible for was the creation of the website and the style guide. On our style guide we chose black, gold and gray for our colors for a clean and sophisticated look catering to the administrators who will be viewing the page to make decisions about their school's golf cart needs.
The website design integrates these colors to make a clean and easy to read website. Our design follows the LZ format, to accommodate how people usually view webpages. The navigation bar is easy to use and all of the important information is easy to find.
I used the Spring Mountain Motorsports website for inspiration, we loved the clean and minimalist feel, and it was similar to Intermountain Golf Cars current website, so that when we present it to them it isn't too foreign.
Our URL is: carlyjaneradmall.wix.com/intermtn-golf-cars